Regional Marketing Manager – Mongolian speaker
Central Asia | Full-time
Responsibilities
- Drive market growth in Mongolia by adapting the global marketing strategy to local specifics and trends, based on continuous monitoring of the competitive landscape and cultural shifts
- Coordinate the work of local specialists (KOL, SMM/Community, PR/Events, Content): set priorities, assign and review tasks, remove blockers and create an efficient working environment, with the prospect of formally leading the team
- Develop quarterly marketing plans with locally relevant strategies for Mongolia and its client community
- Manage the regional marketing budget, allocating spend across channels based on performance data and continuously improving efficiency and results
- Use analytics platforms to monitor campaign performance, understand user behavior and guide the team’s priorities
- Serve as the key link between the local team and Global HQ: share market insights and coordinate on global campaigns
Requirements
- 3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry
- Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM
- Experience working in cross-functional teams: setting clear tasks, prioritising and evaluating results
- A hands-on operator, comfortable executing personally with the leadership potential to grow into leading a team
- Expertise in organic and partnership-driven acquisition in Mongolia
- Proven experience managing and optimising a monthly regional marketing budget of $20,000+, with a track record of lowering CPA and maximising ROI
- Solid hands-on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends
- Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track
- Native Mongolian and fluent business English for daily communication with cross-regional teams
Will be a plus
- People management experience, ideally leading a team of up to 3 people
- Strong background in sourcing, auditing and closing complex deals with influencers, financial bloggers, media contacts and local partners in Mongolia
- Hands-on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis and fraud detection
- PPC experience with Google Ads, Meta Ads or other platforms popular in Mongolia: campaign setup, bid and budget optimisation, A/B testing of creatives, landing pages, and running campaigns
- Knowledge of financial advertising compliance in Mongolia
- Understanding of the trading client funnel – acquisition, first deposit and retention
- Familiarity with AI and automation tools to support content and campaign production
We offer
- Working for a dynamically growing company
- 15 paid vacation days per year
- 10 paid sick leave days per year
- 10 days for floating public holidays
- Medical budget
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)